<h1>Toolkit Developers Digital Strategy Assignment</h1>

Toolkit Developers

is the leading web app, Software and Gamification Solution in the Caribbean, leading from Game Development,Online Merchant infrasturcture to Web App development.Having over 7 years of experience in the industry, we aim to please and ensure the final product our customers receive will always be up to international standards. Presenting the value of creating and Developing ContracTT.
ContracTT A LFW web app designed for contract workers to post their skills, accolades and jobs completed, and consumers of the app to hire, rate and review the contractors based on their work performance. Our Facebook
Our Core Values
Partnership
Teamwork
Teamwork and Accountability
Productivity and Effectiveness
Customer Focused Value
Strong commitment to provide to the community through education
Diversity and Universal Inclusion

Value Proposition

The app requies consumer and contractor to actively use the application as its main focus, the goal would be for Contractors (Customer A) and Users/clients (Customer B) to be active on the application.
Where Customer A posts up his jobs completed, his previous work, resume, accolades and review scores by other users. Customer B, will have the responsibility of Posting the job requests, contacting the contractor directly, and/or reviewing/posting reviews of the contractor who has worked with them. Both customers will be able to see their respective Scores, where Customer A can tell if Customer B is a good user who has a good review for paying on time/being reasonable, and customer B can tell if Customer A is capable of doing his/her job based on other reviews by Other Customer B's.

OBJECTIVES

The app Has a long way to go, but for now, the focus is simple.
To be the epictener of all contract related jobs in Trinidad/the Region

To Acheive 40% Adption Locally

Maintain Inteigrity of the app by Observing User/Contractor Integrity and Reports of malpractice

Provide a safe haven for both the Users and Contractors using the app

Expand Throughout the caribbean region

The Channelenges of app development in the Caribbean and Trinidad and Tobago

The Caribbean is in No shortage of developers, designers and project managers who can oversee the production and development of mobile and web applications in the region. The Caribbean, though slow has lead a decent transition into the new age of technology, but it does not come without it's shortcomings. The Caribbean has been in direct competition in the world when it comes to challenging international contracts for app/web development projects created for their Public and Private Sectors. There is no shortage of Contractors, coming out of India, China, US, UK, EU and Latin America Directly competing for contract bids. The challenge comes mainly to our late entry into the market as local cohorts from different regions. So lets take a look at the history of App Development In one of the larger more developed countries in the region, my home country, Trinidad and Tobago.

It is 2013, Trinidad and Tobago Private sector and recent Graudates from the University of the West Indies have recently Discovered the Focus of Trinidad and Tobago App development and have garnered the attention of multiple international tech startups and Startup organizations with regard to the applications. The First Publizied app in Trinidad that became the forefather of the industry at the time where mobile application development was the foucs, was F1RST. F1RST is the first "Caribbean-built" cutting-edge technological advancement that consists of an online search engine and a fresh and dynamic mobile app aimed at bringing daily information about businesses, services and products at users' fingertips. Being the first Mobile app in Trinidad having one of the most diverse teams at the time, with a huge investment from Digicel, A mobile application in Trinidad, and from multiple private investors. The company's capacity skyrocketed to the heavens.

Marketing was done at the time using barcodes, which were cutting edge at the time for its ability for users to obtain website/app links by using their camera to scan. Though this company attempted to become the leader in Shopping, social media, publication and development, this came at a time when Trinidad Private sector was not in full understanding or comprehension of Social media at the time. Meaning Brand awareness online was somewhat limited and mostly done by Digicel and Bmobile, and to make matters further complicated, mobile phone penetration in 2013 was still somewhat, low. Unfortunately. As time progressed the company liquidated its assets and closed its doors. Though it was the F1RST app and did something revolutionary, it was sadly, too early to launch as the country was not in full comprehension of the platforms potential for the region.


Still Despite its failure, it did create an opportunity and garner the attention of multiple startup organizations at the time to help promote or contribute to the development of Computer Science, Programming literacy and development in Trinidad and Tobago, and the region as a whole, as Google and Facebook Two of the Big 4 in the tech industry took a closer look to Trinidad and began its Steps to recruit and/or help train individuals learning and/or desiring to be better developers by hosting startup competitions, hackathons, development workshops,meetups and fellowships. Ushering in a new era of Developers in the region compentent of creating their own apps without the need to outsource. Which is inadvertedly improved the Potential of The Caribbean outsource potential. Becuase of this, apps like all fours, Doubles Tycoon and Project Gordo, mostly games, have hit on the market for Trinidad and Tobago. Games specifically tailored around the culture of the Country that has made the country proud to appreciate the level of capacity its devs have obtained over time.

Circa 2018, after the exit of Uber Trinidad and Tobago, Trinidad Unveils TTrideshare. Though not as successful as Uber, it acts as an excellent substitute, but with increased costs for ease of travel in Trinidad and Tobago.